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Just because it feels good doesn’t mean you’re winning

  • By Alan Knott-Craig
  • April 10, 2017

 

Sometimes in business it feels like everything is going right.

 

It’s all clicking into place.

 

It feels so good, you must be winning!

 

Drinking alcohol also makes you feel good. Marijuana also makes you feel good.

 

Just because you’re feeling good, doesn’t mean your succeeding.

 

Don’t be lulled into a false sense of security by “feelings.”

 

There will be plenty of people along the way who will blow smoke up your ass, who will tell you what you want to hear, who will cheer you on.

 

Combine that with the serendipity of coincidences (“Oh wow, my .com is available!”), and its easy to get that warm fuzzy feeling of “destiny”.

 

Your success is meant to be. It’s inevitable.

 

Wrong.

 

The only thing that is “meant to be” is failure if you forget the basics. Be frugal, focus, and underpromise.

 

And watch your cashflow.

 

The only truly safe “feeling” is positive cashflow.

 

The rest is illusion.