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Find out what the customer wants

  • By Alan Knott-Craig
  • April 11, 2017

It’s easy to fall into the trap of telling the customer what she needs, instead of asking the customer what she wants.

It’s a lot easier to sell something if you give the customer what she wants.

You can’t find out if you’re too busy telling her what she needs.

Stop telling the customer what she needs.

Find out what she wants.

Then give it to her.