When you’re starting, you don’t have success.

You don’t have money for a fancy office or car.

You don’t look successful.

You need to fake it.

People don’t like buying from losers.

You need to look like a winner.

Park your crappy car a mile from the client, walk to his office.

Buy a decent suit, be turned out neatly.

Don’t lie, but pretend you’re successful.

Fake it till you make it.