A man walks through the desert for a week, no water or food.

He comes across an oasis with a village. In the middle of the village is a pile of watermelons.

He starts running for the watermelons.

The village chief grabs him by the arm and says, “What are you doing?”

The man says, “I’m going to eat a watermelon!”

The chief says, “Those are sacred. If you eat them you will die.”

The man says, “Don’t be silly, watch.” And he runs up, breaks the watermelon and eats it.

The villagers kill him because he ate a sacred watermelon.

A few months later another man stumbles into the same village after a waterless week in the desert.

He starts running for the watermelons.

The village chief grabs him by the arm and says, “What are you doing?”

The man says, “I’m going to eat a watermelon!”

The chief says, “Those are sacred. If you eat them you will die.”

The man says, “Really? Has anyone ever touched them?”

The chief says, “No, no one has the courage.”

So the man slowly walks towards the watermelons. The villagers slowly follow him.

The man slowly reaches out and touches the watermelon. The villagers slowly do the same.

The man slowly breaks the watermelon and takes a bit. The villagers watch in disbelief, then eat all the watermelons.

The moral of the story is to take the people to the watermelon.

Don’t just tell everyone what to do.

Explain how you reached your thinking.

Or your people will kill you.