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You can’t win by copying your competitors

  • By Alan Knott-Craig
  • April 21, 2017

So your competitor bought a TV ad.


So she launched a new product.


So she dropped prices.


So what?


You can’t run your business based on what your competition is doing.


You can’t win by following.


Ignore your competition, focus on your own mission.


If you don’t have a mission, find one.