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The road to startup perdition

  • By Alan Knott-Craig
  • April 20, 2017


The road to startup perdition is complacency.


Resting on your laurels will let your competition catch you.


Complacency leads to uncertainty of what’s going on.


When you take your eye off the ball don’t be surprised if you don’t know where the ball is.


Uncertainty leads to confusion. Lot’s of people shouting at the same time.


Confusion leads to panic. That awful feeling you get just before you fight a battle that you know you’re going to lose.


Panic leads to defeat. No one ever won a fight whilst panicking.


The road to perdition always starts with complacency.


Complacency always ends in defeat.