Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.


Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us /

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

You can’t be everything to everyone

  • By Alan Knott-Craig
  • May 28, 2017


Whether you’re looking for an investor, or a partner, or a customer, remember this:


You can’t be everything to everyone.


You can only be yourself. And “yourself” can only attract a specific type of person.


Being “yourself” can also mean repelling some kinds of people.


Don’t stress about that. You’re not looking to be liked.


You’re looking to be loved.


Find investors that love your business.


Partners that love your vision.


Customers that love your product.


Forget about being everything to everyone.


Be yourself.