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You can’t be everything to everyone

  • By Alan Knott-Craig
  • May 28, 2017

 

Whether you’re looking for an investor, or a partner, or a customer, remember this:

 

You can’t be everything to everyone.

 

You can only be yourself. And “yourself” can only attract a specific type of person.

 

Being “yourself” can also mean repelling some kinds of people.

 

Don’t stress about that. You’re not looking to be liked.

 

You’re looking to be loved.

 

Find investors that love your business.

 

Partners that love your vision.

 

Customers that love your product.

 

Forget about being everything to everyone.

 

Be yourself.