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Win the heart, not the brain

  • By Alan Knott-Craig
  • August 19, 2017

Emotions win, not reason.

Forget about the rational arguments, the scientific rationale.

Appeal to emotions. Appeal to the heart.

Greed, fear, love, passion, patriotism, lust, whatever.

If you want to win the argument, win the crowd.

To win the crowd, with their emotions.

Emotions win, not reason.

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