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When recruiting, sell low

  • By Alan Knott-Craig
  • January 27, 2018

It’s tempting to “sell” your company to a potential employee.

Rather don’t.

Err on the side of under-promising.

Paint a picture biased towards your weaknesses.

First, that person will be pleasantly surprised when he/she joins.

Second, you’ll attract people that like challenges.

Third, you’ll repel people looking for an easy ride.