Most of business comprises hard decisions.

Choosing between several options without a clear idea of which direction to take.

Deciding what is the “right thing” to do.

That’s why you need a moral compass.

Your moral compass points you in the direction that aligns with your ethical code and your values.

Your moral compass points you in the direction that you can shamelessly tell your family about.

Your moral compass points you in the direction of acting consistently, regardless of whether people are watching.

Your moral compass points you in the direction of not breaking the law.

Focus on building a strong moral company and “the right thing” will take care of itself.