One of the greatest leadership challenges in business is creating an environment for creative & innovative people (right brainers) to create magic, whilst ensuring you have accountants and engineers (left brainers) to turn the magic into reality.

It’s easy to pander to right-brainers and come up with amazing ideas every day, but then you will never push anything out the door.

It’s also easy to pander to the left-brainers, but then we would have no idea what to make.

Your job is to create an environment that welcomes both left and right brainers, and allows them to create maximum value.