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There is a difference between “never give up” and “don’t give up”

  • By Alan Knott-Craig
  • August 19, 2016



Sometimes you must admit defeat, stop wasting time, move to the next job, the next startup, the next spouse, the next whatever.


When the day comes and you say, “Fuck it, I’m going home”, that’s the point at which you give yourself another six months.


Stick it out for 180 days. Give your all. After that, if you still feel the same, move on.


Until then, don’t give up.

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