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There is a difference between erratic & agile

  • By Alan Knott-Craig
  • May 1, 2017


No one argues with the importance of agility in business.

If you can’t react fast, you cannot succeed.

Agility is the single biggest advantage that startups have over big corporations.

A bureaucratic startup is dead before it starts.

But there is a difference between being agile and being erratic.

Agile means adapting fast whilst staying on track for the end goal.

Agility is predictable because the end goal is always the same.

Erratic behavior happens when there is no fixed end goal.

Decision making processes cannot be consistent if there is no fixed end goal.

If you want to chase your tail your whole life, erratic is fine.

If you want to build something big, erratic will kill you.

Be agile, but keep your eye on the prize.