Reid Hoffman (google him) has a podcast called Masters of Scale. Highly recommended.

One of the interviews focuses on price.

How should you price your product?

Too high and no one will buy.

Too low and you can’t make a profit.

When in doubt, go low.

Better to get lots of customers than no customers.

You can always try raise your prices later, or find another revenue stream from existing customers.

But you can’t do anything with no customers.

The price that bleeds your business may save your business.