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Get market share for your core product

  • By Alan Knott-Craig
  • April 10, 2018

Forget about new features and ancillary products.

Focus on your core product, grow its market share.

Everything else is distraction.

The reason you’re tempted to chase “extras” is because you’re failing to grow market share on the back of your core product.

“Extras” will not solve that problem.

Only a better core product and more focus on growth will solve that problem.