To the outside world it may seem that great entrepreneurs are following a master plan.

A well thought out scheme, with defined milestones, ending in greatness and success.

That’s because most of the outside world has never started a busines.s

There is no grand plan.

Businesses make themselves up as they go along.

Your job, as an entrepreneur, is to keep moving, keep experimenting, and keep an open mind.

Whilst you may put on a facade of confidence, you will never know exactly what lies ahead.

Make it up as you go along.