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Just because it matters doesn’t mean you should care

  • By Alan Knott-Craig
  • July 18, 2018


Famine in Asia. Earthquakes in South America. Trump in America.

Big stuff! It all matters to millions of people.

But it doesn’t matter to you.

The only thing that matters to you is stuff you can control.

If you can’t control it, it doesn’t matter.

And if it doesn’t matter, you shouldn’t care.

Save all your emotional and mental energy for your business.

Ignore the stuff you can’t control.

Just because it matters doesn’t mean you should care.

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