You have an idea, that’s all. 

No numbers, no cashflow, no bricks & mortar. 

A dream.

You need to convince someone to back you.

It’s hard, but not as hard as selling a reality.

With a dream, you can let the imagination run wild. 

With a reality, you’re constrained by historical facts, like cashflow.

That’s why it’s easier selling a dream.

But just because it’s easier, doesn’t mean you don’t have to deliver the goods.

That’s where the hard part comes. 

Keeping your promises. 

Fail in that and there won’t be any more selling in your future, no matter dream or reality.