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If you’re going to react, overreact

  • By Alan Knott-Craig
  • November 27, 2017

Most times, there’s no need to react to the outside world.

Competitors, critics, politics, whatever.

It’s just noise. Ignore it. Focus on your business.

Reacting is a distraction from you executing your mission.

But sometimes you have to react.

When that time comes, OVERreact.

If you’re going to give energy to anything other than your mission, give it your all.

That will give outside factors pause when considering messing with you again.

If you’re going to react, overreact.