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Give bad news immediately

  • By Alan Knott-Craig
  • November 28, 2017


It’s easy to break good news. What’s not easy is bearing bad news.

Bad news for your team. Bad news for your partners. Bad news for your shareholders.

Much easier to procrastinate.

The problem is that whilst good news doesn’t require any action, bad news does.

If things don’t go your way, you have to respond.

Your team needs to respond. Your partners need to respond. Your shareholders need to respond.

By procrastinating you are slowly down the response time.

You’re making a bad situation worse.

Do not delay bad news.