“A bird in hand is worth two in the bush.”

Its tempting to make ten customers happy at once. Surely its efficient to solve 80% of the problem for 20% of the market?

Efficient, yes. Right, no.

Ignore all customers except for one.

Focus on that one customer. Solve 100% of her problem.

Rinse, repeat.

Startups grow one customer at a time. If you take shortcuts you’ll be forced to backtrack and start again.

There is no shortcut in the evolution of a startup, or your evolution as an entrepreneur.

Don’t be distracted by other customers. Solve 100% of the problem for one customer.

Then move to the next customer.

ps: thanks to Paul Kim for the insight