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Entrepreneurs have only one strategy

  • By Alan Knott-Craig
  • January 29, 2016

Hand drawing a game strategy with white chalk on a blackboard.


Make a profit. That’s the only strategy there is.


Market share strategy, exit strategy, differentiation strategy, growth strategy… these are all secondary.


Its all about profit. If market share will result in a profit, then fine, chase market share.


But if market share will result in market share only, then forget about it.


Business is about one thing: Making money.


If you want to make money you need a strategy to make profit.


Entrepreneurs only have one strategy: a profit strategy.