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Entrepreneurs have only one strategy

  • By Alan Knott-Craig
  • January 29, 2016

Hand drawing a game strategy with white chalk on a blackboard.

 

Make a profit. That’s the only strategy there is.

 

Market share strategy, exit strategy, differentiation strategy, growth strategy… these are all secondary.

 

Its all about profit. If market share will result in a profit, then fine, chase market share.

 

But if market share will result in market share only, then forget about it.

 

Business is about one thing: Making money.

 

If you want to make money you need a strategy to make profit.

 

Entrepreneurs only have one strategy: a profit strategy.