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Don’t be desperate

  • By Alan Knott-Craig
  • September 19, 2016



When you’re in business there will be times of huge stress whilst you search for a key employee, partner of customer.


You’ll be desperately scrambling around, convinced of your imminent demise should the answer to your problems not be found immediately.


Be cool.


You must do everything you can to attract what you’re looking for, be it a sales manager, a CFO or a new customer. But don’t be desperate.


Desperation always leads to the wrong people, and scares off the right people.


When you’re ready, the answer to your prayers will arrive.


Until then, be cool.

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