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Be careful of press coverage

  • By Alan Knott-Craig
  • November 7, 2016



Press coverage can be useful. It can help customers find you. It can provide credibility for existing customers. It can scare competition.


But ultimately, it makes no difference to your business. The only thing that matters to your business is action.


Words are wind.


Have you actually built something that customers can use? Are people willing to pay you for it? Are you making a profit?


All the PR in the world won’t compensate for the fundamentals of execution.


Positive press coverage is like eating a steak with a stocking pulled over it. You taste it but it doesn’t make you full.


And eventually you’ll starve.