Do you think your team knows how your company makes money?

Do you think your team knows how many people’s lives your company impacts positively?

Do you think your team knows what your company rules are for dealing with colleagues and customers?

Think again.

Most people don’t have your history.

Most people don’t know what you know.

Most people don’t have the guts to ask questions.

Make no assumptions about what your team knows and doesn’t know.

Tell everything to everyone all the time.

Constantly repeat yourself.

The secret to getting everyone on the same page, making them proud to work for your company, aligning their behavior to your company values?

Repetition repetition repetition.

Assume nothing. Repeat everything.