Most people ask the question: “What’s going to change in the next decade?”

Who cares. You can’t build a business strategy around things that are changing.

Change is unpredictable.

Rather ask yourself: “What’s not going to change in the next decade?”

If it’s not changing, you can build a business strategy around it.

The energy you put into the things that won’t change will still be paying dividends in ten years.

PS: this entire piece was paraphrased from a memo from Jeff Bezos, founder of Amazon.