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Appeal to the seven deadly sins

  • By Alan Knott-Craig
  • April 15, 2018

Reid Hoffman (google him) says you should start a business that appeals to one or more of the seven deadly sins.

Greed, lust, pride, sloth, gluttony, anger, envy.

They’re addictive.

You want addicted customers, so appeal to addictive traits.

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