Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.

map

Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us

info@domain.com / example@domain.com

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

Your staff create your brand equity

  • By Alan Knott-Craig
  • April 14, 2018

Most startups don’t have a marketing budget.

So you can’t rely on advertising to create brand equity.

All you can rely on is word-of-mouth.

Word-of-mouth = product + customer service.

You must have great product, that’s a given.

So you need to pay attention to customer service.

Staff = customer service.

Staff = brand equity.

Badly trained staff = bad brand equity.

Unhappy staff = bad brand equity.

Clever startups pay attention to staff.