Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.


Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us /

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

You know you’re right when everyone says you’re wrong

  • By Alan Knott-Craig
  • August 9, 2017

Find the path that everyone disagrees with, but that the customer loves.

You want incumbents, pundits, experts, and competitors to be sniggering behind your back.

That’s when you can be sure you’ve found a possible path to success.

Why? Because you won’t have any competition on the path.

Whilst everyone is criticizing you, you’ll be plucking customers with gleeful abandon.

The right path can be difficult sometimes. If the crowd thinks you’re a fool then you’ll find it difficult to find staff and investors.

But that’s a good thing! It’s easier to filter out the parasites.

As hard as it is to find partners, when you do find them they will be with you for the right reason:


There is nothing special in believing in something everyone can see. True success comes from believing in something no one can see.

Find something the customer wants and that everyone else thinks is stupid.

That’s the path to success.


Discover more from Alan Knott-Craig

Subscribe now to keep reading and get access to the full archive.

Continue reading