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You have to kiss a lot of frogs

  • By Alan Knott-Craig
  • November 14, 2016



Finding the right business partner is not easy.


Finding the right customer is not easy.


Finding the right staff is not easy.


No one said it would be easy.


You have to kiss a lot of frogs. Go down a lot of rabbit holes. Waste a lot of time and money and effort.


It’s just the way it is. There is no shortcut to success. There is only a shortcut to failure:


Don’t take a chance on new business partners. Don’t take on chance on new customers. Don’t take a chance on new staff hires. Don’t reflect on your mistakes. Don’t apply lessons going forward. Don’t apply filters in future.


That’s the shortcut to failure.


Success is a long road filled with frogs. You gotta kiss them all.


Eventually you’ll find your prince or princess.

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