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You can buy competence, you can’t buy character

  • By Alan Knott-Craig
  • January 30, 2024

When you’re looking for staff, shareholders, partners, you need to find people with competence AND character.

If you pay enough, you’ll get competence.

No amount of money guarantees character.

So get your compensation right, and then put all your energy into differentiating between those who have character, and those who don’t.

You can buy competence, you can’t buy character.