After you’ve answered the question of “What is your TAM?”, you must ask: Who is the competition?

If the answer is anything other than “No one”, find another idea.

Competition kills profits.

Competition is a grind.

If you want the grind, rather go work for Old Mutual.

Lower risk, less working hours.

Your idea/product needs to be unique.

Not a little bit unique, 10x unique.

10x better pie.

Who is your competition?