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When you’re in a hole, the best thing to do is stop digging

  • By Alan Knott-Craig
  • November 29, 2016



Ever felt yourself losing the crowd? During a sales pitch, during a date, during a public speech.


You know that feeling. The audience isn’t laughing at your jokes. It feels like you’re pouring your energy into a black hole of emptiness.


The instinct is to double-down. Tell funnier jokes. Show more enthusiasm. Try harder.


Don’t do it.


You’ll just dig a deeper hole and make an even worse impression.


If you can, try end the session politely and save face.


If you can’t, just walk away. Literally. Standing on a stage? Stop talking, say thanks, and exit left.


In a sales meeting? Stop talking, say thanks, and exit left.


On a date? Stop talking, say thanks, and exit left.



Don’t make excuse. Stop digging.


Move on.

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