Imagine the Sigmoid Curve as the curve of the life of your company.

The curve initially declines as you learn, then rises as your figure out how to make money.

Eventually you peak, followed by a decline to the end.

The key to success is to move to a new curve before the current one peaks.

Its easier to move whilst your curve is still on the rise, much harder in a state of decline.

Start looking for the new curve whilst your first one can still support it.

When you find it, move.

When you’re at the top of your game, it’s time to change your game