In business there are many ethical quandaries and traps.

If you trip up, your reputation can be ruined. 

You can be branded as morally deficient, even you didn’t do anything wrong.

Better to stay far away from that line.

The safest path to avoiding ethics questions is transparency.

Put it out in the open, tell people.

Make sure there’s nothing anyone can say you tried to hide.

When in doubt, disclose.