Part of the secret of success if striving for greatness.

Chasing perfection.

You know you’ll never get there, but trying to get there means you get further than if just settled for “average”.

That’s why Steve Jobs is a great model.

He never settled for average.

Whether it was the inside design of an iPhone (which no one ever sees), or the packaging, or the stores, “average” was never acceptability.

Greatness and perfection was the goal.

And now Apple is the world’s biggest company.

So when you’re thinking about your next step, ask yourself:

What would Steve Jobs do?