In business you’ll come across many types of adversary.

The hardest are the honey badgers.

They have no fear. They don’t know when they’re beat. They never give up.

Defeating them requires such an expenditure of energy, and so much collateral damage, that it’s mostly just not worth it.

There is only one safe way to kill a honey badger.

Honey.

Put a pot of honey in front of him and he can’t resist.

Whilst he’s gorges himself, do whatever you gotta do.

The way to kill a honey badger is using sticks & stones.

Use honey.