Steven Drucker once said its not profitable businesses that rip-off society, its unprofitable ones.

If you don’t have a profitable business model, you only have one path to profit: Lying to your customer.

Far better to have an openly profitable business. That way you never need to trick your customer in order to secretly make a profit.

Your job as an entrepreneur is to ensure you are always profitable.

That way you can always be honest with your customers.