In business, you will lie.

It’s inevitable.

You tell a little lie to close a deal, to avoid confrontation, to not hurt someone’s feelings, whatever.

That’s the start of digging a hole.

The longer the lie lasts, the deeper the hole gets.

Eventually the hole is so deep you can’t see the sky.

The stress starts eating you up. You have to get out of the hole.

There’s only one way out the hole:

Tell the truth.