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The map is not geographic, it’s moral

  • By Alan Knott-Craig
  • September 7, 2018

In your startup, there will be many moments where you don’t know what to do. Where to go. What lies ahead.

It’s at these times that you need a compass to point you in right direction.

A geographic compass is no use.

What you need is a moral compass.

Where you end up in life is a function of the choices you make.

The choices you make are a function of your moral and ethical framework.

Don’t worry about finding a map.

Find your morals.

Follow your moral compass.