In your startup, there will be many moments where you don’t know what to do. Where to go. What lies ahead.

It’s at these times that you need a compass to point you in right direction.

A geographic compass is no use.

What you need is a moral compass.

Where you end up in life is a function of the choices you make.

The choices you make are a function of your moral and ethical framework.

Don’t worry about finding a map.

Find your morals.

Follow your moral compass.