A pro keeps his look cool whilst things fall apart.
A rookie panics, loses his temper, and runs around when things fall apart.
A pro sleeps on big decisions.
A rookie shoots from the hip without considering the consequences properly.
A pro knows that the best product in the world is worthless without sales & marketing.
A rookie believes that “if you build it they will come.”
A pro know raises money knowing the investor doesn’t want to save the world, she wants to get rich.
A rookie thinks that saving the world is more important that return on investment.
A pro controls the narrative about herself and her company.
A rookie lets the crowd control the narrative about herself and her company.
A pro keeps her lifestyle simple.
A rookie buys a fancy car the moment she makes money.
A pro chases every little opportunity she can find.
A rookie only gets out of bed for the big deals.
A pro encourages her staff to find opportunities out in the big world.
A rookie tries to trap her staff in her company, threatening hell & damnation if they leave.
A pro makes herself dispensable.
A rookie makers herself indispensable.