Most entrepreneurial success stories are akin to the best safari adventures.

You get in your landcruiser and you head out in search of a black rhino.

Along the way you come across a pride of lions chasing down a baby giraffe, a two hour spectacle that you remember forever.

By the time it’s over you can barely remember your original mission: the black rhino.

That’s business.

The money is usually not where you think it is.

It’s along the way.

So pay attention.