In business there are many difficult moments.

Pivotal points on which your entire future hangs.

Do you do the right thing? Or the wrong thing?

Do you tell the truth? Or do you lie?

Do you tell the whole truth? Or do you conveniently hide part of the story?

You have to choose:

A life of integrity and success. Or a life looking over your shoulder.

What goes round comes round.

Ultimately, all choices are about whether you want to skulk in the dark, or proudly step out into the light.

Whether to tell the truth, or to lie.

Whether to support your friend, or to sell him down the river.

It doesn’t sound that hard. But it is.

Because business is full of ego and status and politics and money.

Power is wielded as a tool, both a carrot and stick to incentivise you to go down the dark path.

When you’re under the hammer it’s hard to know what to do.

The answer is easy:

Just tell the truth. The whole truth, and nothing but the truth.

And remember: You always have a choice.