Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.

map

Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us

info@domain.com / example@domain.com

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

Target market: Location is everything

  • By Alan Knott-Craig
  • December 22, 2012

I’ve been in the field of location-based services since 2003. At Cellfind we launched one of the first cellphone tracking services in the world, and since then I’ve been lucky enough to see the location datasets at a telco (iBurst) and a social network (Mxit).

 

Conclusion:  Location is the single most useful piece of data for determining the background of a person. Race, income, age, religion, you name it, location is the answer.

 

Where you live says more about you than the colour of your skin.

 

So when you’re asking yourself what is the most useful information about your target market, repeat after me:

 

“Location location location”

 

Discover more from Alan Knott-Craig

Subscribe now to keep reading and get access to the full archive.

Continue reading