Christopher Columbus discovered the America’s, making himself wealthy and famous, and leading to Spain becoming the greatest empire of it’s time.

Crossing the Atlantic was a good risk to take.

The downside was limited (ie: Find nothing), versus an upside that was virtually limitless.

Well done Christopher.

Apply the same logic in your business.

Manage your downside. Make sure you’re not fatally injured if things don’t work out.

Then take risks with big upside.

Take Columbus risks.