Sometimes your customer is going to do or say stuff that gets under your skin.

She scolds you for not finishing admin, when in fact you’ve sent ten emails asking her for final docs.

She shares wise advice on how to build a business, when in fact you’ve built 10x more successful businesses. 

She asks you to make her coffee, when in fact you’re the boss.

Whatever it is, it just grates you.

You’re tempted to set her right, to put her in her place.

Don’t do it.

What does it achieve? You are right, but so what?

More important than being right is keeping the customer.

Losing your temper won’t win anyone over.

As long as she’s harmless, don’t let her irritate you.

Take a deep breath and let it go.