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Startup life is just one thing leading to another

  • By Alan Knott-Craig
  • January 4, 2017


Most of the time, startup life is not a great big epic adventure.

It’s just one thing leading to the next thing, and you trying to survive.

The greatest businesses often start with a simple task. A small job. A nondescript problem.

Not only does it feel your mission is petty, but the experience rarely seems enjoyable when you are enduring it.

You’re mostly in a fight for your life and wondering, “Why am i doing this?”

You can’t see the end result, so you can’t know it’s worth it. Which makes it harder to endure.

Getting rich ain’t easy. If you do manage, its because you held on longer than most, worked damn hard and got a bit lucky.

And because you didn’t romanticise the struggle.

Take it one day at a time.

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