Sometimes, settling invoices and buying stuff can make you feel like you’re moving forward.

Action is happening.

Things are being delivered.

Progress.

Forward movement.

Don’t be fooled.

Spending money is not progress.

The only progress metric for a business is cashflow. Expenses have a negative influence on that metric.

Only sales leads to progress.

Don’t let your brain trick you into thinking that expenses = action.

Just because you’re spending doesn’t mean you’re moving.