Such a simple thing, so obvious. 

And yet, most entrepreneurs don’t follow this rule.

You think to yourself: I’ll pay a bit extra and fly at a more convenient time.

I’ll take a dedicated office rather than a shared desk. 

I’ll book Avis instead of Thrifty. 

Each little over-spend adds up to less runway. 

The faster you eat your cash, the less time you have to find a way to pay the bills. 

You might have the best idea in the world, but if you run of of cash, you’re finished.

Rather get into the habit, from day one, of being frugal.

Turn it into a game. 

Something to brag about. 

Spend as little money as you can.