Most times, running with the crowd is the path to mediocrity.

But sometimes, the crowd is where you need to be.

The COVID pandemic response is a good example.

Most countries are treating the virus seriously, locking down their economies, blocking travel, closing schools.

When you agree with this or not, you must do the same.

Otherwise you will be blacklisted for travel to those countries.

And that’s not good for business.

You can’t afford to be isolated.

As irritating as it is, sometimes you have to stay with the crowd.